Facing an increase in both consumer demand for sustainable packaging – 81% of consumers in a recent survey believe that the beauty industry should reduce the amount of plastic packaging it uses – as well as evolving industry standards, many consumer packaged goods (CPG) decision-makers are exploring innovative ways to reduce the eco-footprint of packaging while keeping the integrity and quality of their products intact. But with factors like cost and supply chain readiness, finding the right balance – and packaging solutions – can be tricky.
As we step int 2025, SmartSolve is committed to delivering game-changing innovations in sustainable packaging. We’re focused on three primary areas: compostability, enhancing recyclability, and water-soluble solutions. Whether you are just dipping your toe in the water of sustainable packaging or you are a seasoned professional looking for innovative new options, SmartSolve is your partner for patented packaging solutions poised to change the industry for the better.
The Growing Need for Sustainable Packaging in the CPG Industry
Sustainability is taking center stage in the packaging industry, becoming a key focus for both brands and their customers. According to a NielsenIQ study, 78% of US consumers said that a sustainable lifestyle is important to them. Similarly, 60% of respondents in a 2020 McKinsey survey said they’d pay more for a product with sustainable packaging.
Key leaders in the CPG space are at the forefront of this shift, facing mounting pressures to align packaging strategies with increased consumer expectations, regulatory mandates and corporate social responsibility (CSR) goals.
But with the evolution of sustainability as a key focus in packaging, CPG leaders are still tasked with ensuring the functionality, cost-effectiveness and supply chain efficiency of packaged goods. Balancing these two responsibilities is essential to scaling sustainable packaging.
How SmartSolve Commits to Innovation & Sustainable Packaging
At SmartSolve, sustainability is more than a trend – it’s a core principle that drives innovation and empowers brands to make meaningful environmental progress. By combining cutting-edge material science with a commitment to eco-friendly practices, SmartSolve offers unique packaging solutions that address the growing demand for sustainable alternatives without compromising quality or performance.
In the video below, our president Jonathan Jakubowski mentions 3 Key Advancements happening at SmartSolve this year…
- Label Stock Advancements: SmartSolve’s APR-recognized labeling technology and PDR approval efforts for PET and PE film.
- Recycle-Ready Innovation: A patent-pending solution that enhances recyclability in an unprecedented way. Stay tuned for the naming reveal coming soon.
- PureNil Line: A zero-waste, bio-based, marine biodegradable alternative to plastic. The first product, PureNil 0 is a 100% bio-based and expected to be Home Compostable (based on material composition).
More on Sustainability in Packaging
Bio-Based Materials
SmartSolve’s products – face stock, label stock and pouch stock – are crafted using Forest Stewardship Council (FSC)-certified wood pulp fibers and natural cellulose. This ensures that every solution is derived from responsibly sourced, renewable resources. With our products made from bio-based ingredients, SmartSolve provides an environmentally friendly alternative to traditional petroleum-based materials, helping brands reduce their reliance on non-renewable resources and ultimately helping to curb the amount of plastic waste in landfills.
Water Solubility: Redefining Waste Reduction
SmartSolve’s innovative water-soluble materials disperse in water, meaning they are safe to flush and rinse down in the drain without accumulating in landfills or waterways. This feature is particularly beneficial for single-use applications, as it eliminates the long-term presence of packaging waste. From dissolvable labels to flushable pouch stock, these materials provide an eco-friendly disposal option that brands and consumers alike can feel good about.
Recyclable and Home Compostable
SmartSolve’s packaging is designed with circularity in mind. Products are fully recyclable and home compostable, offering consumers and businesses easy disposal options that reduce environmental impact. Whether it’s breaking down in a backyard compost bin or being recycled at industrial locations, SmartSolve materials support a cleaner, more sustainable future.
By offering bio-based, water-soluble, safe, and versatile materials, SmartSolve stands as a partner for CPG brands seeking to innovate responsibly. These materials empower companies to address sustainability challenges head-on while maintaining the quality and integrity consumers expect.
Our Current Sustainable Packaging Portfolio
Face Stock: High-quality bio-based dissolving paper
SmartSolve’s water-soluble face stock offers both durability during product use and complete solubility upon disposal. Available in a variety of paper thicknesses, SmartSolve dissolvable paper face stock is the thinnest and fastest dispersing material in our product line. Readily biodegradable, this dissolving paper provides a zero-waste alternative to traditional paper. It has endless market applications, from sanitary paper wrap to pressure-sensitive labels.
Label Stock: Recyclable and dissolvable labels
SmartSolve pressure-sensitive label stock is designed to meet the growing demand for flushable and dissolvable label solutions. Whether for laboratory vials or dissolvable instructions on food packaging, these 3PT and 4PT labels reduce waste while providing a seamless consumer experience.
Pouch Stock: Flexible, Sustainable Packaging for Innovative Brands
SmartSolve’s water-soluble pouches can be applied across a variety of markets, offering a game-changing solution for flexible packaging needs. With no microplastics and a truly zero-waste design, our pouch stock embodies sustainability and innovation for personal care, beauty, healthcare, and industrial applications. Our slogan says it best: Zero Waste. Zero Hassle.™
To Learn More
To learn more about SmartSolve’s product offerings and how you can use them for your specific application, request a sample or contact our team today.
Marketing Manager